OHRA
Car Insurance
Car insurance / clear CTA / playful campaign systemInsurance set up fast
OHRA Car Insurance kicks off a new campaign year around "en weer door": the feeling of getting insurance sorted quickly, then getting straight back to life.
"On you go"
For the new campaign year, OHRA focuses on the slogan "and on you go": the idea that setting up insurance should be quick, clear, and simple enough that people can continue with life and all the fun stuff around it. Car insurance is an important part of that story, so the year starts with a lot of car-insurance content. The message and call to action need to land immediately, without making the work feel as flat as the category often can.
The result is direct, bright, and built for quick recognition: OHRA keeps the setup simple, the message easy to understand, and the viewer moving forward.
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